World Rugby and Emirates have announced the renewal of a long-standing relationship with the Dubai-based airline as an international partner for the Rugby World Cup.
Under the agreement, the flagship airline will continue to act as a global partner for the 2023 Rugby World Cup in France and the 2027 Rugby World Cup in Australia.
Highlighting its commitment to the sport, Emirates is also extending its official sponsorship of Emirates Rugby World Cup officials until 2027. These relationships have proven to be key since 2013 in the development and effectiveness of match officials.
By joining the global family of partners for the 2023 Rugby World Cup in France, Emirates will return to where the exceptionally successful relationship between the airline and the international federation began in 2007. Since then, the airline has become one of its most renowned and vocal supporters as a dedicated partner of every Men’s Rugby World Cup since 2007 and a proud sponsor of the Dubai and Cape Town rounds of the HSBC World Rugby Sevens series.
As the official airline of the Rugby World Cups in France in 2023 and Australia in 2027, Emirates will break new ground for rugby and bring its customer service excellence to help deliver a truly world-class tournament for fans traveling to their host countries. Its investment in sport as a global partner will help support the development of rugby in both emerging and established markets, while fans will be able to watch every moment of two unforgettable Rugby World Cups live and on demand from their seats on the plane, which makes this sport more interesting. accessible.
Upholding the values of rugby and highly effective officiating
With the support of Emirates, World Rugby will continue to invest in the development and support of the world’s leading officials, who are central to sporting values such as respect and discipline. The world’s best referees will take to the field in their Emirates Fly Better Macron uniforms to referee the rugby Tests, continuing a long tradition started back in 2013.
Following the success of the award-winning Whistle Watch, a World Rugby content series presented by former international referee Nigel Owens and sponsored by Emirates, the two partners will continue to create innovative content to immerse fans in and inspire the world of match officials. young referees blow their whistle making rugby laws more accessible
World Rugby Chairman Sir Bill Beaumont said: “We are delighted to announce the extension of our long and successful partnership with Emirates to host the next two Men’s Rugby World Cups and in support of our Men’s and Women’s Match Officials programme. Emirates’ global network and love for our sport will be key to our efforts to make rugby truly global, and their proven excellence in customer experience will help take our fan service to the next level.”
World Rugby Director of Revenue and Fan Engagement Richard Hiselgrave added: “Emirates has a global partner status which is incredibly prestigious for any tournament. For the Rugby World Cup, Emirates has been joining us for over a decade now and we are very proud to be collaborating again on the next two men’s tournaments.
“Emirates’ global operations in most major markets around the world help us raise awareness of our sport, and their belief in excellence is in line with our own vision of world-class event management. Emirates is at the heart of delivering events that people want to participate in, bringing fans closer to the action. We are in the business of days and unforgettable memories. As is Emirates.
Emirates President Sir Tim Clark said: “Rugby is a sport with great values and a heritage that many countries are proud of. It is also a sport that is attracting more participants and community interest every year, as we see in the UAE, where rugby has just entered the school curriculum across the country. We see rugby as a great platform to bring people together with a common passion for the sport.
Source: avia.ooo