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World Rugby and Land Rover announce new partnership

World Rugby and Land Rover announce new partnership

New partnership: The New Defender supports the women’s game for the first time as Worldwide Partner for Rugby World Cup 2021

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World Rugby and Land Rover have announced a new partnership which sees the Land Rover Defender become a Worldwide Partner of Rugby World Cup 2021, staged in New Zealand from 8 October to 12 November, 2022.

The global brand will support the women’s tournament as a Worldwide Partner with Defender pledging to help introduce new audiences and engage them with a sport that is growing at a phenomenal rate around the world.

World Rugby Chief Executive Officer Alan Gilpin, said: “With every Rugby World Cup location confirmed through to 2033, this is the era of women and rugby and we are committed to ensuring that the sport is as attractive and accessible as possible on a global basis.  Partnerships like this not only showcase the excitement of the women’s game, but are also purpose-driven, impactful and help attract new audiences and participants.

Source: world.rugby