RugbyPass is an established destination for rugby fans across the globe, with comprehensive rugby news, analysis, shows, highlights, podcasts, documentaries, fixtures and results, and much more, and currently has a combined monthly audience of more than seven million across its properties.
World Rugby Chief Executive Alan Gilpin said: “World Rugby’s mission is to grow the global rugby family. To do that, rugby must be more accessible and more relevant to more people more of the time and we must create deeper relationships with those who love the game, those who are casual fans and those who are yet to discover our sport.
RugbyPass Interim CEO Hazel Dodd added: “The acquisition of our digital brands and platforms by World Rugby is a win-win for both parties, strengthening our combined content creation capabilities and doubling our audience reach. RugbyPass is all about bringing fans closer to the game, telling the stories that matter in an authentic and entertaining way. With World Rugby’s backing, we will now be able to bring more of those stories to life, reinforcing our position in core markets and making in-roads into new rugby markets.”